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Ultimate Video Marketing Guide: Say Hello To Video Analytics! (Part 3 of 3)

11 . 07 . 16

This post is Part 3 of our 3-part blog series - "The Ultimate Guide to Video Marketing." You can read Part 1 here: "Your Video Distribution Strategy", and Part 2 here: "Principles of Video SEO" Video marketing is a three-tier process, which involves a) content creation, b) distribution, and c) optimization! The problem is that most marketers don’t give time to tracking and optimizing their video content. It’s like they

Ultimate Video Marketing Guide: The Principles of Video SEO (Part 2 of 3)

11 . 07 . 16

This post is Part 2 of our 3-part blog series - "The Ultimate Guide to Video Marketing." You can read Part 1 here: "Your Video Distribution Strategy", and Part 3 here: "Say Hello To Video Analytics" There are two ways to rank high on the search engines. The long and hard way is SEO (Search Engine Optimization). Using this approach, it takes time and continuous effort to help your website rank “naturally” on the first page of

Ultimate Video Marketing Guide: Your Video Distribution Strategy (Part 1 of 3)

11 . 07 . 16

Welcome to our new blog series- "The Ultimate Video Marketing Guide". What’s in this series? This 3-part series has been designed with love to help you get high returns from your video investment. While the content is written with a focus on explainer videos, you can nevertheless use the principles and tips mentioned here to improve the performance of any type of marketing or business videos to get the maximum ROI. In

4 Reasons Why Your Online Law Practice can Benefit From A Video

22 . 06 . 16

How many client calls did you get today? Your lawyer friends are getting more of those calls, and it’s not because they are better than you. It’s because they are doing something different than you. Video Marketing! Like this 'Machete' video from the New York-based law firm -Trolman, Glaser & Lichtman. It was released as a commercial to promote the services of the said law firm. Over on the web, videos have evolved

5 Reasons Why Your Online Accountancy Practice Can Benefit From A Video

22 . 06 . 16

“The accounting profession is built on relationships. If someone can see what you’re like and like what they see, they’re more likely to give you a call.” That was Mark Wickersham, the Group Chief Executive of an association of 300 accountants, talking about the powerful opportunity that video content marketing presents for accountants in this digital age. Companies are looking for professional accountants like you, but no

How much does an Explainer Video cost?

01 . 06 . 16

An Explainer Video, like a website, is an investment. The fundamentals behind building a great website all hold true for an Explainer Video too. Just like in creating a website, the team handling it makes all the difference to the final product. Therefore, to say that an Explainer Video costs ‘X’ would be a fallacy. A great Explainer Video can cost anywhere from $5000 to $10000, with many agencies charging even up till $10